MARSHALL — Southwest Minnesota State University (SMSU) is once again hosting its highly anticipated annual event, the M4L Day (Mustangs 4 Life Day). This day serves as a rallying point, bringing together alumni, friends, students, parents, faculty, and staff for the university’s Third Annual Day of Giving. 

This year, there are over $10,000 in challenges and special incentives available, aimed at encouraging participation and generosity. From cumulative challenges to time-sensitive bonuses, every gift contributes to the university’s growth and success. 

The M4L Day has seen remarkable growth since its inception, with nearly $33,000 raised in its first year and close to $65,000 in the second. This year, the goal is set even higher, with a target of $100,000. Such achievements are a testament to the dedication and generosity of the SMSU community. 

An M4L Day Celebration will be held at the SMSU Student Center Upper Level today from 3:00-5:00 p.m. 

To stay updated on participating funds and event developments, visit For real-time updates, follow the SMSU Alumni and Foundation on Facebook [@smsualumniandfoundation].