WEST DES MOINES, IA — Hy-Vee is teaming up with the Caitlin Clark Foundation this March to help fight childhood hunger across the Midwest.
Through the Caitlin Clark Foundation Round Up, customers at Hy-Vee, Dollar Fresh Market, and Fast & Fresh locations can round up their purchases to the nearest dollar at checkout. All proceeds will benefit local Feeding America® partner food banks, providing much-needed meals to food-insecure families.
“Nutrition has been instrumental to my success as an athlete,” said Caitlin Clark, emphasizing the importance of proper meals for children’s growth and well-being.
With one in five U.S. children facing hunger, the initiative aims to make a tangible impact. “Feeding and supporting kids today will build stronger communities tomorrow,” added Matt Nickell, Hy-Vee’s Vice President of Sports Marketing.
Hy-Vee was Clark’s first NIL sponsor in 2021. The Round Up campaign runs from March 1-31 at all participating locations.
