Turkey Industry Eyes Market Opportunities Amid Strong Beef Demand
The Minnesota Turkey Growers Association is closely monitoring competition from other protein sources as consumer demand continues to shift. Executive Director Ashley Kohls says beef remains highly popular, even as retail prices climb. "If you are a beef producer right now, you are loving life, but it’s reflective of what consumers are also seeing in the grocery store. So is there opportunity for turkey to position itself as kind of a center of the plate protein in an environment in a grocery store where the price pressure may lean in our favor." Kohls says industry checkoff investments are helping fund research [...]






