NEW ULM — New Ulm Oktoberfest has been recognized as one of the top celebrations in the country, earning the No. 7 spot on USA Today’s list of “Best Oktoberfests of 2025.”
The annual festival, now in its 40th year, spans two weekends, October 3-4 and 10-11, across four main locations: Morgan Creek Vineyards, Schell’s Brewery, Best Western Plus, and downtown New Ulm. Events include live music, craft and food vendors, family activities, contests such as sauerkraut-eating and stein-holding, and the popular Grape Stomp.
Nominees for USA Today’s 10Best Readers’ Choice Awards were selected by travel editors and local experts, with winners chosen through an online public vote.
New Ulm Oktoberfest has seen record attendance in recent years and continues to be a major draw for visitors. For full details, visit www.newulm.com/oktoberfest

