Nebraska will be scrapping its AWESOME tourism slogan, “Nebraska: Honestly, it’s not for everyone.”
This week, Nebraska’s tourism commission announced that it was ditching the tagline, because, “It’s a thing of the past.” And, “Times change. Everything has a shelf life.”
That makes it seem like it’s been around for generations, but it’s only five years old. And it was successful. A survey of tourists in the target market for Nebraska showed interest rising from 19% in 2019 to 39% more recently.
And Nebraska moved up to become the 41st state people were interested in visiting, up from 50th . . . dead last . . . where it was the previous four years.
Of course, it was meant to be fun and self-deprecating . . . something they could use jokingly in their marketing as a way to appeal to people.
But the slogan wasn’t for everyone. The governor, Republican Jim Pillen, wasn’t a fan. He recently called it “nonsense,” and urged the commission to find a new slogan.
It’s unclear what the next slogan will be, but in the past it was, “Nebraska: Where the West Begins.”
(Here’s an example of how they used the tongue-in-cheek slogan. And another. And here’s video of Pillen ripping the slogan.)
