Snoop Dogg is making NCAA history by getting his own college football bowl game.  It’s called the Snoop Dogg Arizona Bowl Presented By Gin & Juice By Dre and Snoop.

It’s the first-ever bowl game to be presented by an alcoholic beverage company.  Snoop says, quote, “I’ve sent many players through my Snoop Youth Football League to colleges (and the NFL) . . .

“It’s only fitting that I bring the ‘juice’ back to college football.  Dr. Dre and I are excited to bring our brand to the next level with this partnership, and we’re going to make the Arizona Bowl into a game day experience like never before.”

Of course, bowl games aren’t until the end of December.  The Snoop Arizona Bowl will air December 28th.

(And now we can ALL enjoy a bowl with Snoop!)