BALATON, MN — The trū Shrimp Companies Incorporated announced today in a press release its membership to the Upcycled Food Association, a non-profit organization that attempts to prevent food waste by growing the upcycled economy. With this membership, trū Protein is now an Upcycle Certified ingredient. According to the press release, upcycled food helps reduce food waste by creating new, high-quality products from otherwise wasted but perfectly nutritious ingredients. Whole Foods Market listed upcycled food as a top-ten trend in 2021. 

“Our mission is to be a sustainability leader within the pet food and treat industry and becoming a certified member of Upcycled Food Association is the obvious next step in our journey to elevate our corporate social responsibility,” said Michael Ziebell, President and CEO of trū Shrimp Companies. “We’re excited to be Upcycled Certified and join the list of other great companies to help mitigate food waste, combat climate change and offer customers a superior quality pet food ingredient.”

“trū Protein has established itself as a true change agent in the sustainable pet food space by utilizing the parts of the shrimp harvest that are typically discarded for not meeting stringent product specifications. UFA is thrilled to welcome trū Shrimp into our membership network that now includes 260 organizations from over 20 countries,” said Angie Crone, UFA Chief Executive Officer.

The trū Shrimp Companies, Inc. is a seafood and biopolymer company that produces consumer shrimp for medical applications made from its shrimp shell tissue and a high protein, low-fat pet food ingredient.  Learn more at

Upcycled Food Association is a nonprofit focused on preventing food waste by accelerating the upcycled economy. To learn more, visit