Take a break, Taylor Swift . . . it’s time for Beyoncé to show you how much influence SHE has.
Beyoncé’s new track with Post Malone, “Levii’s Jeans”, actually boosted Levi Strauss’ stock price. And it was a pretty significant bump: 20%.
The CEO of the company says, quote, “We place a lot of emphasis and investment in making sure that Levi’s brand remains at the center of culture.
“And I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, actually name a song after us.”
(Uproxx)
